In August 2019, the iconic Scottish brand Johnnie Walker approached us to take on a full-scale production and project management role for their Highball Bar during the world famous Edinburgh Fringe Festival. As the headline sponsor of the Edinburgh Fringe it was essential that this activation was managed meticulously. Barnomadics have facilitated many Johnnie Walker brand activations throughout the years with bespoke bars, drinks development and ambassador teams, so our client knew their largest Fringe activation to date was in safe hands.
From the first crane lift onto the site, to the final truck leaving, Barnomadics co-ordinated the logistics, production and operation of the entire activation. We managed the various stakeholders involved in building the site, curating the drinks garden design and supplying a team of dedicated ambassadors while overseeing the general daily operations of the bar serving Johnnie Walker Highball cocktails to the public. The combination of live performances, charismatic staff, a beautiful setting overlooking the castle, and not forgetting some delicious drinks - made the Johnnie Walker Fringe Club the ideal hangout for tourists and local alike.
