What began as a consultancy project 12 years ago has since grown into one of our biggest brand activations of the year. We deliver and operate a full-service brand activation for Heineken at the John Smiths Cup hosted at the famous York Races. Our relationship with Heineken has been growing since the inception of Barnomadics and we take great pride in being one of their most trusted and reliable UK mobile bar suppliers. This project showcases the many specialist services and expertise Barnomadics provides to our clients.
For this event we design, produce and deliver a bespoke John Smiths branded bar which is creatively configured to the venue and integrates innovative branding solutions throughout its design, placing the brand firmly at the centre of guest’s experience. Barnomadics deliver branded glassware solutions across the entire product portfolio and incorporate comprehensive back-of-house facilities including glass wash, a 20ft mobile cellar and an expert support crew. Our managers, bartenders and brand promoters work in perfect synchronicity to deliver a hospitality experience that centres on brand engagement, outstanding customer service and continual client support. This year we added an Old Mout Cider cocktail bar with signature serves designed by our in-house drinks development team.