Barnomadics is proud to be a UEFA approved bar supplier. Each year we work on behalf of Amstel as they sponsor the UEFA Europa League. We work closely with the clubs, stadium caterers and UEFA to provide an Amstel bar service in the official UEFA Europa Club at every UK stadium, delivering perfectly poured Amstel and exceptional service to the sponsor’s VIP guests at each game. As is the nature of the competition, there are often multiple games on the same night, which posed the logistical challenge of how to ensure Amstel had the same impactful presence at each game, and that their product was pouring to perfection every time. Barnomadics designed and produced a fleet of Amstel branded pop-up bars which incorporated eye-catching design and served perfect Amstel draught and chilled bottles. The bars were configured to be small pop-ups that could expand into larger bars as the competition progressed and the bars catered for larger guest numbers in the VIP lounges.
With our comprehensive list of services, Barnomadics offer a one-stop solution for our clients when activating at events. For Amstel we supplied and managed all the logistical solutions associated with the bar including glassware, POS, stock distribution, delivery, set-up and operation. For each game we supply a highly trained team of ambassadors and brand promoters who ensure that the product is delivered to exact specifications, the brand is communicated effectively and that the guests receive the utmost hospitality during their experience. Our game managers support our client hosts, often facilitating global VIP guests on game day and coordinating special experiences. Every game is carefully monitored and reported on so our clients receive insight into their guests satisfaction, hospitality standards and brand engagement indicators.
